Superga – The Midas Chung Touch

She’s at it again. Alexa Chung is making things cool again. This time it’s a return to form for Italian sports label Superga. To celebrate 100 years in business they have recruited herself & with already successful consequences. They’ve been spotted on style vixens such as Sienna Miller, Katie Holmes and, a favourite of mine, Liv Tyler to name a few.
Available in a plethora of designs and materials, they’re set to take the fashion world by storm – and at such affordable prices ($35 & up) and ranges for men, women AND children it’s no wonder.

I’ve taken the liberty to pick out a few of my  favourite designs – i’m deciding between colours for my first pair!

Super Blogger Chiara Ferragni in her Superga’s
Sienna Miller looking effortlessly cool
Liv Tyler in a trench & Superga’s
And Alexa Chung – off and on duty wearing her Superga’s
What do you think? Will you be wearing Superga? What colour will you be getting?
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3 thoughts on “Superga – The Midas Chung Touch

  1. Lala says:

    I like them – they look really comfy, but probably just another fad like toms or keds or many more before them. That said,do you know where they're available? http://shapescolourslittlethoughts.blogspot.com/

  2. Oh! They are really cool… just saw them twice yesterday in the blogosphere- on man repeller and on timeless is more :)i'm not convinced they're so cool ad comfy I want a pair for myself! As for the colour- beige, white or navy!

  3. She Rox says:

    i'll take a hot pink pair, plztnx.

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